- Developer
- Business Tech
Export your products to Facebook, show them in your Facebook Shops, tag them with Instagram Shopping, create Instagram and Facebook ads. Set dynamic remarketing ads with the Facebook Pixel and the Conversions API. Discover Dynamic Ads + Pixel.
Best module for Facebook and Instagram, elected "Agencies' choice" and winner of two PrestaShop awards, Facebook Dynamic Ads + Pixel already has more than 10,000 downloads! Our team of experts in social networks for over 10 years, accompanies you with a complete documentation and a great responsiveness to support.
EXPORT A HIGH QUALITY PRODUCT FEED ON FACEBOOK
The "Dynamic Ads + Pixel" module allows you to configure your data feed in an extremely simple and fast way by including only the products and information you want. The advanced exclusion rules system gives you the freedom to create an optimized feed by excluding certain products from your ads. The advanced assignment of custom labels to your products further increases the customization of your data feed and allows you to increase the segmentation possibilities of your catalog.
Product feeds generated and imported in the Facebook Business Manager will allow you:
- to automatically populate and keep updated the Shop of your Facebook Page and Instagram business profile
- to run product ads on Facebook and Instagram to highly targeted audiences
- to show Facebook and Instagram users location-specific data (information translated into their language, prices, availability, shipping costs etc... tailored to their location) through country feeds
- to tag your products in your Facebook and Instagram publications or stories
TAKE ADVANTAGE OF THE WORLD'S MOST ADVANCED ADVERTISING TECHNOLOGY
Thanks to countless personal information collected on its network, each more accurate than the others, Facebook has a powerful advertising targeting tool on which Google can not compete. On the Business Manager interface you have a multitude of options allowing you to create your advertising audiences according to age, sex, family situation, geographical location, interests, groups, liked pages and any other information that Facebook has about its users.
By installing a tracking tag (Facebook pixel) on your site pages, our module allows you to further enhance these audiences. Indeed, this pixel allows you to create audiences based on your visitor activity (purchases, products seen, carts,...).
It also allows you to enjoy the indisputable efficiency of dynamic retargeting. Thus, you can for example to launch ad campaigns that will automatically display to Facebook users, the products they previously viewed on your site, or relevant product recommandations. Business Manager tools will then allow you to analyse the efficiency of these ads (conversion tracking).
For an even more accurate analysis of the effectiveness of your ads and an even better tracking of the buying journey, activate the conversions API in addition to the Pixel to send the data directly from your store's server!
The power of Facebook also allows you to acquire new customers by attracting people whose interests are close to your current customers. Indeed, the personal information of the social network users, own by Facebook, is compared to the one of your existing customers. You can therefore display your products to these audiences, which are similar to your clientele.
OFFER A LOCALIZED VERSION OF YOUR ADS AND YOUR FACEBOOK SHOP
Our module allows you to use Facebook's country feeds to offer multi-country and multi-lingual Facebook and Instagram users a Shop and ads adapted to their location. For example, a Facebook user in the US will see your product data in English and prices in dollars in your Facebook Store, while a French user will see the same information in French and Euros. But it doesn't stop at language and currency! All data that has different values in other countries will automatically adapt to the locality (availability, sizes, shipping costs, etc...).
By default, the module proposes all possible "Country/Language/Currency" combinations according to the native localization packs installed on your PrestaShop store. However, you have the possibility to create additional feeds corresponding to combinations not proposed by the module.
